PINK GELLAC X SOAP.

Pink Gellac

The Classics vs. the new ones

At Soap Treatment Store, you've been able to get beautiful nails for almost twenty years. We are very proud that all our manicures have become classics, with a large, loyal fan base. Don’t worry, The Classics will remain forever but it's also time for something new!

Pink Gellac

Perfect Match

What happens when you combine the best manicure experts with the best premium gel nail polish in the country? Then a perfect match is born. Soap and Pink Gellac are launching from February 6th: The New Ones. In addition to The Classics, Soap Treatment Store is adding five nail art designs to the menu, created with Pink Gellac products: Playful Swirls, Glazed Donut, Colour Me French, Pearl with a Twist, and Mini Hearts.

Pink Gellac

New on the menu

Soap Treatment Store founder Stephanie Litjens: 'There is a growing demand for nail art. Research shows that searches for nail art on Google and TikTok increased by 306 percent last year. There was also increasing demand from our customers. That's why we delved deeply into the various types of nail art and what best suits our fan base and the approach of Soap, where elegance and quality are paramount. We are convinced that this sophisticated nail art is not a trend, but here to stay.'

Gel Nail Polish for Everyone

Pink Gellac CEO Thera Strietman-Stein: 'Pink Gellac believes that beautiful nails contribute to your self-confidence. For Pink Gellac, this collaboration fits perfectly with our ambition to make gel nail polish accessible to everyone. Whether you have the sophisticated manicures done by one of the Soap stylists or prefer to do it yourself at home with our starter kit; this collaboration with Soap Treatment
Store makes both possible.'

Pink Gellac

 SOAP Signature Starter Kit

On top of that, the two brands are launching the Soap Signature Premium Starter Kit containing all the essentials to get started at home. Including four Soap Signature colours: No. 368 Intense Plum, No. 324 Lotus Lilac, No. 272 Coral Pink, and No. 238 Peachy Nude. This premium starter kit is available at all Soap Treatment Store locations, Pink Gellac Colour Boutiques, and online.

Pink Gellac

DIY

With the purchase of the starter kit at one of the seven Soap locations, you will receive a voucher for a '15-minute how to become a professional at home'. During this introduction, you will receive tips & tricks from an expert. You can schedule the appointment for free at a Soap location of your choice. In addition to the starter kit, you can also find a 'Do it yourself at home' collection at your favorite Soap location with gel polish in thirty colours, nail care such as cuticle oil, and nail art tools such as a Cat Eye Magnet from Pink Gellac. With the purchase of the Soap Signature Premium starter kit at Pink Gellac, you will also receive a voucher for 10% discount on all treatments at Soap.

PRICES

• The New Ones manicure 55 minutes € 60
• Soap Signature Premium Starter Kit € 119 (with a value of € 218)
• Pink Gellac gel polish € 13 and tools from € 4

About Pink Gellac

Pink Gellac has been the leading salon-quality gel nail polish brand for home use for 10 years. The brand offers more than 250 colours of gel nail polish, with new colours added every season, in line with the latest trends. Since 2013, the company has experienced strong growth, both in the Netherlands and internationally.

Building on its online success, Pink Gellac has opened Colour Boutiques in The Mall of the Netherlands, Antwerp, Amsterdam, Utrecht, Eindhoven, Nijmegen, Groningen, Bruges, Wijnegem, and a pop-up in the Bijenkorf in The Hague. In mid-March, a new Colour Boutique will be opened at Lijnbaan 80 in Rotterdam. Additionally, Paris is also on the agenda. The doors of the first French Colour Boutique are
expected to open in the summer.

About Soap Treatment Store

Sisters Esther Meijer-Litjens and Stephanie Litjens are the founders of SOAP Treatment Store and Doctors at Soap. In 2005, the first Soap Treatment Store opened on Spuistraat in Amsterdam. At that time, it was the first city spa in the Netherlands offering walk-in manicures, pedicures, facials, massages, and waxing.

Today, there are seven locations in Amsterdam, Haarlem, Rotterdam, The Hague, Utrecht, and Eindhoven, where more than 21,000 manicures are performed annually. This spring, Soap Treatment Store & Doctors at Soap will also open in Maastricht. Work is currently underway at Stationsstraat 18, with the opening scheduled for April. We'll keep you posted!

Premium Set Soap Signature
Save $109

complete set + 4 trend colours

Premium Set Soap Signature
$130.00

Set value $239.00

238 Peachy Nude
238 Peachy Nude
$15.00
272 Coral Pink
272 Coral Pink
$15.00
324 Lotus Lila
324 Lotus Lila
$15.00
368 Intense Plum
368 Intense Plum
$15.00
Fine Liner
Fine Liner
$11.00
Dotting Tool
Dotting Tool
$11.00
346 Pleasant Pearl
346 Pleasant Pearl
$15.00