Once started as an online shop, Pink Gellac now boasts support from 10 of its own stores as of last month. On March 14th, we opened the new Pink Gellac Colour Boutique in Rotterdam.

From day one, the store on Lijnbaan has been one of our busiest. In our stores with the now familiar pink interior, customers can admire our range of over 250 gel polish colours, the latest collections, our lamps, and other accessories, but above all, they can find inspiration and expert advice from our passionate staff.

Pink Gellac believes in the combination of an online shop with brand stores in key locations. This allows us to offer our customers the best combination of an online business with a traditional store. We now have stores in Amsterdam, Antwerp, Bruges, Eindhoven, Groningen, The Mall of the Netherlands, Nijmegen, Utrecht, Wijnegem, and now also in Rotterdam. Additionally, we have a digital presence in 7 countries.

But we're not done yet. About half of women paint their nails at least once a month; 75 percent do it themselves. Of this group of 'home painters', only a quarter use gel polish. There is therefore enormous potential there. In every market we are active in, we see the category growing.

Market research also shows that Pink Gellac has a very positive image among users. As evidenced by the long queues at our new store in Rotterdam, the Pink Gellac brand has by far the highest awareness among Dutch women. We are also heading in that direction in other countries. Therefore, we continue to work on new stores and online shops in new markets; our ambition is great and knows no bounds.