Pink Gellac now available at all DOUGLAS stores in the Netherlands and Belgium
AMSTERDAM, 23 October 2025 – Pink Gellac products are now available at all DOUGLAS stores in the Netherlands and Belgium. This collaboration marks an important expansion of Pink Gellac's physical presence through a premium retail partner, making it even easier for consumers to discover and purchase their favourite products.
"We are absolutely delighted with this collaboration," says Thera Strietman, CEO of Pink Gellac. "With a selective range of exclusive brands, DOUGLAS is a beauty destination for many consumers. Our existing customers now have an additional channel to purchase their trusted Pink Gellac products, and by partnering with a premium offline retailer, we also increase our visibility among customers who are not yet familiar with our brand."
In recent weeks, a team from Pink Gellac has visited all DOUGLAS stores, set up displays, and stocked them with products. DOUGLAS customers can choose from a wide range of Pink Gellac products, including 140 shades of gel nail polish, basecoats, topcoats, and the popular Pink Gellac starter sets. All products are displayed in a recognizable display, so DOUGLAS customers can easily find what they're looking for when searching for Pink Gellac. The Pink Gellac range is also available on the DOUGLAS webshop.
With this collaboration, two strong beauty brands are joining forces to connect even more consumers with salon-quality gel nail polish that can be applied at home. Strietman: "The partnership with DOUGLAS highlights the quality of our products and the strength of the Pink Gellac brand."
DOUGLAS is Europe’s number one omnichannel beauty destination, offering a unique range of perfume, skincare, makeup, and haircare products. The company combines a strong online platform with over 1,800 stores in 20 countries. In the Netherlands and Belgium, DOUGLAS has long been a trusted destination for beauty and wellness enthusiasts, with a focus on quality, expertise, and an inspiring shopping experience.
About Pink Gellac
Pink Gellac’s mission is to make salon-quality gel manicures accessible to everyone. Since its founding in 2013, the brand has grown into one of the leading names in nail care in Europe. With over 300 colours and new collections launched every two months, the brand serves millions of customers across seven countries. By 2025, Pink Gellac expanded its range to include Gel Nail Stickers and Nail Press-ons, addressing a variety of consumer needs. Pink Gellac follows a digital-first strategy, supported by seventeen physical Colour Boutiques in the Netherlands, Belgium, and Paris.
Since October 2024, Pink Gellac proudly holds the B Corp certification. In 2024 and 2025, Pink Gellac was voted Retailer of the Year for ‘Best Retail Chain’ and ‘Best Webshop’ in the Health & Beauty category in the Netherlands. In 2025, Pink Gellac was also named ‘Best Webshop’ in the Health & Beauty category in Belgium.
For more information: www.pinkgellac.com
About DOUGLAS Group
DOUGLAS BeNe currently operates 100 of its own stores and 17 franchise locations. With over 2,340 employees in Belgium and the Netherlands, DOUGLAS is one of the major players in the beauty market and continues to invest in further growth.
DOUGLAS Group, with its commercial brands DOUGLAS, NOCIBÉ, Parfumdreams, and Niche Beauty, is Europe’s number one omnichannel premium beauty destination. DOUGLAS Group inspires customers to experience their own beauty with a distinctive range available in approximately 1,900 stores and online. Thanks to its scale, DOUGLAS is a strategic partner for leading and exclusive brands, as well as for its own brands. The product range includes fragrances, makeup, skincare, haircare, accessories, and beauty services.
The "Let it Bloom" strategy focuses on strengthening the group’s successful omnichannel position and continuously enhancing the customer experience. In the 2023/24 financial year, DOUGLAS achieved a turnover of 4.45 billion euros and employed approximately 19,200 people across Europe. Forbes named DOUGLAS the ‘World’s Top Company for Women 2024’ in the retail and wholesale sector. DOUGLAS Group (DOUGLAS AG) is listed on the Frankfurt Stock Exchange.
For more information: www.pressnews.douglas.nl/