Pink Gellac crowned ‘ABN AMRO Retailer of the Year’ in Health & Beauty for the second year in a row
HILVERSUM, 8 September 2025 – Pink Gellac has once again won the prestigious title of ‘Retailer of the Year’ in the Health & Beauty category of the ‘ABN AMRO Retailer of the Year’ awards 2025–2026, for both its webshop and physical stores. For the second consecutive year, the Dutch beauty brand is being recognized for its successful omnichannel strategy and exceptional customer experience.
The ‘ABN AMRO Retailer of the Year’ awards are among the largest consumer awards in the Netherlands. This year, no fewer than 200,000 consumers cast their votes for the various nominees. That Pink Gellac has once again been named winner by the public confirms the trust and appreciation of the brand’s loyal community.
With a combination of an inspiring webshop and physical Colour Boutiques in more and more cities, Pink Gellac is strongly committed to a seamless shopping experience both online and offline. Customers can count on expert advice in the stores and the convenience of a user-friendly webshop. This strategy has now been awarded for the second time with the industry’s authoritative distinction.
Thanks to community and team
“Being named ABN AMRO Retailer of the Year in Health & Beauty for both our webshop and Colour Boutiques for the second year in a row is a tremendous recognition,” says Thera Strietman, CEO of Pink Gellac. “The success is thanks to our passionate colleagues who make a difference every single day, and to our amazing community. Their trust, support, and votes make this possible. We are incredibly grateful to them.”
According to the jury report, Pink Gellac’s win proves “that last year’s success was no coincidence. They convincingly take the win for the second time thanks to high scores on assortment, customer focus, convenience, and brand image.”
About Pink Gellac
Pink Gellac’s mission is to bring salon-quality gel nail polish to consumers at home. Since its founding in 2013, the company has grown into one of Europe’s leading premium nail care brands, thanks to several strong pillars.
Pink Gellac’s collection consists of more than 300 gel nail polish colours, and they launch a new collection of five colours every two months. The Dutch company follows a digital-first strategy, which has made its products available in seven European countries and the United States. To support its online presence, Pink Gellac now has eleven brand stores, including locations in Amsterdam, Antwerp, Bruges, Groningen, The Mall of the Netherlands, Rotterdam and Utrecht. Pink Gellac also has stores in several Belgian cities and in Paris. In these Pink Gellac Colour Boutiques, customers can find inspiration, receive expert advice, and experience the full brand offering.
Since October 2024, Pink Gellac has proudly carried the B Corp certification. In both 2024 and 2025, Pink Gellac was named ABN AMRO Retailer of the Year for ‘Best Retail Chain’ and ‘Best Webshop’ in the Health & Beauty category.