18 July 24
Among the 300 largest e-commerce companies operating in the Netherlands, Pink Gellac has achieved the most positive brand reputation. This is revealed by the e-commerce Reputation Ranking 2024, an in-depth analysis by Coosto, which analyzed nearly 1.5 million online posts.
In determining this reputation, positive online posts are compared to the total number of posts. According to the research, Pink Gellac scores nearly 90 percent, surpassing all other e-commerce companies.
Score of 90 Percent
A score of 90 percent is particularly high, especially considering that, for the 300 companies, approximately 40 percent of the posts are neutral, 7 percent are negative, and just under 12 percent are positive. Pink Gellac truly stands out with a score of 90 percent.
Pink Gellac also ranks in the top 5 of other Coosto rankings. For example, Pink Gellac is in second place (+80 percent) on the list of e-commerce companies with the strongest online reputation, where positive sentiment is compared to negative sentiment.
Customer Service and Support
Pink Gellac's customer service and support are also highly appreciated (around 75 percent), as are the reliability and speed of deliveries (almost 90 percent).
Thera Strietman, CEO of Pink Gellac, said: “We are, of course, incredibly proud of this number one position and the equally high scores in the various other rankings. It confirms what we often hear: our customers love our brand – and that is ultimately the most important thing. We see this as a great compliment to our entire team responsible for the high quality of our products, the development of distinctive innovations and campaigns, the high level of service through our customer service or in the stores, the inspiring and user-friendly webshop, and the smooth handling of our orders.”
For more information about the research and its outcomes, click here.
About Pink Gellac
Pink Gellac's mission is to bring salon-quality gel polish to consumers at home. Since its establishment in 2023, the company has become one of the leading premium nail care brands in Europe, thanks to several strong pillars. The Pink Gellac collection comprises over 250 gel polish colours, with a new collection of 5 colours launching every month.
Operating with a digital-first strategy, the Dutch company's products are now available in 6 European countries and the United States. To support its online presence, Pink Gellac has established 12 brand stores, inlcuding in Amsterdam, Antwerp, Bruges, Eindhoven, Groningen, The Mall of the Netherlands, Paris, Rotterdam, Utrecht and Wijnegem, and now also in Maastricht. These Pink Gellac Colour Boutiques offer customers inspiration, advice, and the complete brand experience.
In 2023, the company's revenue increased by 60 percent, and with 800.000 orders annually, it has become a serious player. Despite the rapid growth, Pink Gellac's initial spirit remains unchanged: the company stands among the users of the gel polish, who determine the end result themselves and remain central to everything they do. The brand thrives on the strenght of the Pink Gellac community - a community that grows day by day, becoming more international, and now boasting nearly half a million followers
Pink Gellac has been owned by investor Vendis Capital since 2021.
For more information
Faber & Van de Woestijne
E: hans@fabervandewoestijne.nl
T: +31(0)6-55197890
