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Pink Gellac has been a certified B Corp since October 2024. For us, B Corp is more than a certification: it is a framework that helps us keep improving as a company, for our team, our community and you. The foundation has been laid, and this is only the beginning. That’s why we call it our basecoat.
At Pink Gellac, we believe that how your nails look — the colour, the shine, and the well-groomed finish — is a powerful way to express yourself and can positively contribute to your self-confidence. Just like makeup, your hairstyle, or your clothing can. This purpose forms an integral part of our business strategy and guides our choices in product development, sourcing, and collaboration throughout the supply chain.
That’s why we continuously work on improving the safety and quality of our products and making our supply chain more transparent.
In all strategic decisions, we carefully consider the interests of our stakeholders, including employees, suppliers, consumers and society. Our B Corp certification underlines that we do what we say: we turn our ambitions into concrete actions.
Thera Strietman - Stein, CEO Pink Gellac
B Corps are companies that meet high standards of verified performance, transparency and accountability, as assessed by the independent organisation B Lab. Becoming a B Corp means meeting high standards across all areas — from governance to how you care for your team, your community and of course you, our fans.
During the B Corp certification process, your entire company is thoroughly assessed. Out of a possible 200 points, at least 80 are required to pass. Pink Gellac obtained the B Corp certification in October 2024 with a score of 86.9 points. We are determined to build on this foundation.
Becoming a B Corp means rolling up your sleeves and taking concrete steps. The beauty and nail polish industry faces unique challenges regarding product packaging and supply chains.
The certification process helped us clearly understand where we stand and how we can further develop in the future. Our B Corp journey inspired us to draw up a clear roadmap for our community, our products, our packaging, our supply chain, and of course our team.
Our products and packaging
Achieved so far:
Working on next:
Our supply chain
Achieved so far:
Governance & Transparency
Achieved so far:
Working on next:
At Pink Gellac, impact goes beyond processes and packaging. We also want to use the power of our brand to stimulate positive change. Although we have long been proud supporters of Pink Ribbon, we wanted to strengthen our social contribution further.
Using the Theory of Change model, we refined our mission: empowering and inspiring individuals from minority groups to express themselves. Self-expression is a powerful way to feel included, be visible, and build confidence. Self-expression has always been at the heart of Pink Gellac, but we want to take this even further.
While self-expression can greatly boost confidence, it is not always easy. Social norms and fear of judgment can stand in the way. We want to help change that. That’s why we refined our impact mission: to empower and inspire individuals from minority groups to express themselves.
Our employees are incredibly valuable to us. We know we can only continue growing at this pace if we grow together. That’s why we strive to create a workplace where everyone can shine.
Employee survey: every year we conduct an employee survey, and we are proud that our colleagues consistently give us a score of 8 or higher, well above the retail benchmark.
DE&I: we established a Diversity, Equity & Inclusion (DE&I) policy and team. We confirmed equal pay across diversity dimensions and monitor this every six months. All employees have completed DE&I training, which is now part of the onboarding process for new colleagues.
Support platform: we launched Open Up, a platform giving all employees and their families free and unlimited access to psychologists, lifestyle experts, and wellbeing resources.
Do you have questions, ideas, or feedback about our B Corp journey? We would love to hear what you think. Please feel free to send us a message.
Interested in becoming a supplier? Please start by reading our Supplier Code of Conduct. If your company meets our standards, send your company information to csr@pinkgellac.com for further ESG screening.
