At Soap Treatment Store, you've been able to get beautiful nails for almost twenty years. We are very proud that all our manicures have become classics, with a large, loyal fan base. Don’t worry, The Classics will remain forever but it's also time for something new!

What happens when you combine the best manicure experts with the best premium gel nail polish in the country? Then a perfect match is born. Soap and Pink Gellac are launching from February 6th: The New Ones. In addition to The Classics, Soap Treatment Store is adding five nail art designs to the menu, created with Pink Gellac products: Playful Swirls, Glazed Donut, Colour Me French, Pearl with a Twist, and Mini Hearts.

Soap Treatment Store founder Stephanie Litjens: 'There is a growing demand for nail art. Research shows that searches for nail art on Google and TikTok increased by 306 percent last year. There was also increasing demand from our customers. That's why we delved deeply into the various types of nail art and what best suits our fan base and the approach of Soap, where elegance and quality are paramount. We are convinced that this sophisticated nail art is not a trend, but here to stay.'

Pink Gellac CEO Thera Strietman-Stein: 'Pink Gellac believes that beautiful nails contribute to your self-confidence. For Pink Gellac, this collaboration fits perfectly with our ambition to make gel nail polish accessible to everyone. Whether you have the sophisticated manicures done by one of the Soap stylists or prefer to do it yourself at home with our starter kit; this collaboration with Soap Treatment
Store makes both possible.'

On top of that, the two brands are launching the Soap Signature Premium Starter Kit containing all the essentials to get started at home. Including four Soap Signature colours: No. 368 Intense Plum, No. 324 Lotus Lilac, No. 272 Coral Pink, and No. 238 Peachy Nude. This premium starter kit is available at all Soap Treatment Store locations, Pink Gellac Colour Boutiques, and online.

With the purchase of the starter kit at one of the seven Soap locations, you will receive a voucher for a '15-minute how to become a professional at home'. During this introduction, you will receive tips & tricks from an expert. You can schedule the appointment for free at a Soap location of your choice. In addition to the starter kit, you can also find a 'Do it yourself at home' collection at your favorite Soap location with gel polish in thirty colours, nail care such as cuticle oil, and nail art tools such as a Cat Eye Magnet from Pink Gellac. With the purchase of the Soap Signature Premium starter kit at Pink Gellac, you will also receive a voucher for 10% discount on all treatments at Soap.