17 February 26
HILVERSUM, 18 February 2026 – Pink Gellac has relocated its entire logistics operation to a new, state-of-the-art fulfilment center operated by Monta in Bleskensgraaf. This move marks the next phase in the long-standing partnership between Pink Gellac and Monta, and reflects Pink Gellac’s continued investment in scalability, sustainability, and the further professionalization of its supply chain.
Monta has been Pink Gellac’s fulfilment partner for many years. The contract between bothparties was renewed last summer. Over the past years, Pink Gellac and Monta have grown closely together, while logistical complexity increased due to international expansion and the supply of both Pink Gellac’s own stores and DOUGLAS stores in the Netherlands and Belgium.
Contemporary Quality and Sustainability Standards
The relocation to the new fulfilment center in Bleskensgraaf represents a significant next step in this development. The facility meets all current quality and sustainability standards and is ISO-certified. From this location, Pink Gellac can further future-proof its logistics processes in line with its omnichannel business model and continued international distribution expansion.
“Together with Monta, we have grown significantly in recent years. With this relocation, we are establishing a new, scalable foundation for our logistics,” says Sander Groenendijk, Chief Finance & Operations Officer of Pink Gellac. “The new fulfilment center provides exactly what we need to realize our international ambitions as a B Corp-certified brand.”
Optimal Automation
Monta’s new facility is highly automated, featuring AutoStore storage systems, robotic arms, and intelligent sorting solutions. In addition, the location is equipped with an automatic packaging machine that can reduce cardboard usage per consumer shipment by up to 30 percent. This new setup directly contributes to reducing Pink Gellac’s ecological footprint.
Operationally, the new location also delivers clear advantages. At the end of 2025, Pink Gellac discontinued its remaining in-house packaging and assembly activities. These operations are now centrally managed by Monta. This results in greater flexibility from one central inventory location, fewer transport movements, and increased scalability.
Continued Growth, Nationally and Internationally
“This partnership demonstrates how technology, sustainability, and collaboration can reinforce one another. We are proud to support Pink Gellac’s continued growth from this fulfilment center, both nationally and internationally, across B2C and B2B channels,” says Leonard Aerts, CEO of Monta.
At the new location, Monta also actively creates opportunities for individuals distanced from the labor market. Assembly and logistics activities for Pink Gellac are partly carried out by these employees. Pink Gellac considers this a meaningful contribution to corporate social responsibility and a logical extension of the sustainable strategy it pursues as a B Corp.
About Pink Gellac
Pink Gellac’s mission is to make salon-quality manicures accessible to everyone. Since its founding in 2013, the brand has grown into one of Europe’s leading names in nail care. With more than 300 colors and new collections launched every two months, the brand serves millions of customers across seven countries.
In addition to gel nail polish, Pink Gellac expanded its product range in 2025 to include Gel Nail Stickers and Nail Press-Ons, addressing a broader range of consumer needs. The company follows a digital-first strategy, supported by seventeen physical Colour Boutiques in the Netherlands, Belgium, and Paris.
Since October 2024, Pink Gellac has been a proud B Corp-certified company. In 2024 and 2025, Pink Gellac was named Retailer of the Year in the Netherlands for both ‘Best Retail Chain’ and ‘Best Webshop’ in the Health & Beauty category. In 2025, the brand was also awarded ‘Best Webshop’ in the Health & Beauty category in Belgium.
For more information
Faber & Van de Woestijne
E: hans@fabervandewoestijne.nl
T: +31(0)6-55197890