During the festive 2024 Shopping Awards Gala at the Grand Hotel Huis ter Duin in Noordwijk, Pink Gellac once again clinched victory. In the 'Hair & Beauty' category, we were chosen as the number 1 online store by both the public and Shopping Awards Experts!

Just a year ago, we were at the eighth spot among the fastest-growing e-commerce companies in the Netherlands. However, this year, we've surged to the fourth position on the Ecommerce50 list – the list of the fastest-growing e-commerce companies in the Netherlands.

This proves what we've known for a while now: Pink Gellac has blossomed into a thriving and serious enterprise over the past years, and we're well on our way to making Pink Gellac the most prominent premium nail brand in Europe. And we're not doing this alone, but alongside our amazing community of loyal fans!

Pink Gellac follows a digital-first strategy, with our webshop complemented by brand stores at key locations. We're digitally present in 7 countries already and have recently opened our tenth store, the Pink Gellac Colour Boutique in Rotterdam.

The Ecommerce50 list features the 50 fastest-growing e-commerce companies in the Netherlands. In determining the rankings, EY doesn't just consider the revenue growth in 2023 but also looks at the potential for 2024. This results in a top 10, where factors like financial position and funding are also considered to ascertain if the growth is sustainable. With a fourth-place ranking, Pink Gellac not only demonstrates rapid growth but also sustainable growth.

Pink Gellac's mission is to bring salon-quality gel nail polish to consumers at home. Since its establishment in 2013, the company has become one of the leading premium nail care brands in Europe, thanks to several strong pillars. The Pink Gellac collection comprises over 250 gel nail polish colours, with a new collection of 5 colours launching every month.

Operating with a digital-first strategy, the Dutch company's products are now available in 6 European countries and the United States. To support its online presence, Pink Gellac has established 10 brand stores, including in Amsterdam, Antwerp, Bruges, Eindhoven, Groningen, The Mall of the Netherlands, Rotterdam, Utrecht, and Wijnegem. These Pink Gellac Colour Boutiques offer customers inspiration, advice, and the complete brand experience.

In 2023, the company's revenue increased by 60 percent, and with 800,000 orders annually, it has become a serious player. Despite the rapid growth, Pink Gellac's initial spirit remains unchanged: the company stands among the users of the gel polish, who determine the end result themselves and remain central to everything they do. The brand thrives on the strength of the Pink Gellac community – a community that grows day by day, becoming more international, and now boasting nearly half a million followers.

Pink Gellac has been owned by investor Vendis Capital since 2021.