Colour your confidence

Our Story

At Pink Gellac, we believe nail care is a way to express who you are. Because everyone is unique. Whether you love bold, eye-catching nails or prefer a more subtle, elegant look - we create premium nail products from the Netherlands every day, just for you.

We give you the products, tools and inspiration to enjoy a salon-quality manicure from the comfort of your own home. That way, we are meeting the needs of beauty lovers of all ages and styles.

Let your nails shine, be yourself, and enjoy the day.

Decade of Pink

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2013

Since its founding in 2013, the company has grown into one of Europe's leading premium nail care brands, driven by several key strengths. Pink Gellac's collection features more than 250 gel polish colours, and every other month the brand launches a new collection consisting of five new shades.


The Dutch company follows a digital-first strategy, making its products available in six European countries and the United States. To complement its online presence, Pink Gellac now operates 10 brand stores, located in Amsterdam, Antwerp, Bruges, Eindhoven, Groningen, The Mall of the Netherlands, Rotterdam, Utrecht, and Wijnegem. These Pink Gellac Colour Boutiques offer customers inspiration, expert advice, and the opportunity to experience the brand firsthand.

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2023

In 2023, the company's revenue increased by 60%, and with 800,000 orders annually, it has become a major player in the market. Despite its rapid growth, the entrepreneurial spirit that defined Pink Gellac from the very beginning remains unchanged. The company stays close to its community of gel polish users, who create their own results and continue to be at the heart of everything it does. The brand is powered by the strength of the Pink Gellac community—a community that continues to grow every day, is becoming increasingly international, and now has nearly 900,000 followers.

Since 2021, Pink Gellac has been owned by the investment firm Vendis Capital.

we are on a mission

Because it’s not just about special occasions, it’s about making a random Tuesday feel like one. We create bold, conscious nail care that’s vegan, HEMA-free and TPO-free, so you can live a little louder.

Read more about us

Our Formulas & Quality

  • Pink Gellac stands for quality, and all our products are specially developed for at-home use.

  • Thanks to our high standards, it feels like you're getting your nails done at a professional salon — but it’s all simple and easy to do yourself. 

  • We guide you through every step, and we’re here for you if you’ve got questions. That way, you can enjoy your manicure for up to 14 days.

  • Whether you go for Pink Gellac Gel Polish, Gel Nail Stickers or Nail Press-ons, you’re always guaranteed top quality and a wide range of colours and designs to choose from.

FOLLOW ALONG @PINKGELLAC