21 June 24
On May 6th, Pink Gellac won first prize in the Beauty, Accessory & Tool category at the Dutch Beauty Award with their Travel Set. The Dutch Beauty Awards were presented for the 39th time to the best, most innovative, and pleasant cosmetic launches and treatments of the past year. Never before have there been so many categories in which awards were given: no less than 28! The number of product submissions was also higher than ever with 280 entries. The winners were rewarded with a beautiful award; the runners-up and third place also received a fine sculpture.
The expert jury
The Dutch Beauty Award is the only Dutch beauty prize awarded by a jury of experts specialized in cosmetics. These Experts of Beauty are renowned beauty journalists, beauty experts, and content creators. The jury members for this edition included Amanda Rijff, Caroline Schuller tot Peursum, Claudia Koopman, Coen Wulms, Georgette Koning, Inge Hanssen, Carlijn Biesemaat, Maartje van Engelen, Sylvia Platjouw, and Tine Lafaire (jury chair).
The Jury On The Pink Gellac Travel Set
"We congratulate Pink Gellac on a well-deserved first prize for their Travel Set. Everything, yes absolutely everything, you need for a gel polish manicure on the road can be found in this attractive case: mini polishes, tools, and even a foldable one-finger-at-a-time LED lamp. Kudos for this indispensable travel essential that allows you to touch up your nails anywhere & everywhere."
Willemijn Bouman, Chief Brand & Product Officer at Pink Gellac, says: "We are consistently able to release relevant innovations and colour collections, and winning the Dutch Beauty Award is a wonderful reward for the hard work of our entire team."
Thera Strietman, CEO at Pink Gellac, about the award: "Our travel set was a real hit among consumers, and we are extremely proud of the
recognition from the beauty experts in the Netherlands."
Images and reviews
Are you interested in any of the Pink Gellac products for a production or review? Please contact Maureen Steenks of Back to Back PR via: maureen@backtobackpr.com and/or 06-41670716. Keep an eye on the Pink Gellac website, TikTok, and Instagram accounts for tips, looks, updates, and news.
Tropical Voyage Travel Set
The Limited Edition Travel Set contains all the essentials you need for beautifully polished nails on the go. Want to give your Pink Gellac manicure a touch-up? This set includes the handy foldable travel lamp, along with the new, summery colours 413 Glamorous Pink and 414 Sparkling Sea, and a compact manicure set. With the convenient USB connection, you can even do your nails during the flight on your way to your holiday destination!
The items are delivered in a pink travel bag made of durable vegan leather. This sturdy travel bag is not only stylish but also practical and perfect for on the go. It keeps all your Pink Gellac essentials organized and protected, wherever your adventures take you.
The Tropical Voyage Travel Set is now available for €45 online and in all Pink Gellac Colour Boutiques.
Download the images of the Tropical Voyage Travel Set here.
About Pink Gellac
Pink Gellac's mission is to bring salon-quality gel nail polish to consumers at home. Since its establishment in 2013, the company has become one of the leading premium nail care brands in Europe, thanks to several strong pillars. The Pink Gellac collection comprises over 250 gel nail polish colors, with a new collection of 5 colors launching every month.
Operating with a digital-first strategy, the Dutch company's products are now available in 6 European countries and the United States. To support its online presence, Pink Gellac has established 10 brand stores, including in Amsterdam, Antwerp, Bruges, Groningen, The Mall of the Netherlands, Rotterdam, and Utrecht. These Pink Gellac Colour Boutiques offer customers inspiration, advice, and the complete brand experience.
In 2023, the company's revenue increased by 60 percent, and with 800,000 orders annually, it has become a serious player. Despite the rapid growth, Pink Gellac's initial spirit remains unchanged: the company stands among the users of the gel polish, who determine the end result themselves and remain central to everything they do. The brand thrives on the strength of the Pink Gellac community – a community that grows day by day, becoming more international, and now boasting nearly half a million followers.
Since 2021, Pink Gellac has been under the ownership of the investor Vendis Capital.
For more information:
Faber & Van de Woestijne
E: hans@fabervandewoestijne.nl
T: +31(0)6-55197890
