Becoming a B Corp means rolling up your sleeves and making meaningful steps forward. The process helped ​Pink Gellac​to clearly lay-out where ​they​ are today, and how and what ​they​ can further develop in the future. 

​​Pink Gellac​ developed a sustainability strategy with a clear roadmap for the next four years, helping ​them​ commit to making a bigger impact across ​their​ community, products, packaging, supply chain, and ​their​ team. Pink Gellac has already initiated or implemented several initiatives: 

• Sustainable packaging project: Pink Gellac strives to have most of their packaging FSC®-certified by the end of 2024. Shipping boxes have been significantly reduced in size. In addition, they are on track to have 90 percent of the accessory packaging plastic-free by the end of this year. At the beginning of 2025, a smaller, modular, and plastic-free packaging for the best-selling starter sets will be available. 
• ​​C​ode of conduct - ethical practices in the supply chain: ​Pink Gellac​​ ​established a code of conduct that has now been signed by 90% of ​their​ product suppliers. This sets a high standard for guidelines in sustainability, social responsibility, and ethical business practices. ​Pink Gellac is ​working to bring the remaining 10% on board by 2025. 
• Reporting environmental impact: Pink Gellac is working hard to reduce direct emissions through an Environmental Management System (EMS). By the end of 2024, the company will have fully mapped its direct emissions. Efforts to reduce the environmental impact of the supply chain are actively progressing. 
• Returns reduction: Since 2023, Pink Gellac has reduced the return rate to 0.6 percent, a decrease compared to the 0.8 percent in 2022. For 2024, they are once again aiming for the low percentage achieved in 2023. 
• Sustainable shipping options: ​Pink Gellac has​ renewed their online checkout together with ​their​ fulfilment partner Monta. Now, customers can choose more sustainable shipping options with partners like Budbee. 

For Pink Gellac, the impact extends beyond internal activities. Pink Gellac has been supporting Pink Ribbon since 2023, and this partnership was continued and expanded in 2024. The brand has also refined its mission to focus on promoting self-expression, particularly for people from minority groups. Through the Theory of Change model, Pink Gellac is aligning with meaningful themes that have long-term social impact. Starting in 2025, this mission will serve as a guiding principle for all campaigns and events.

Pink Gellac is committed to fostering a positive and inclusive workplace where employees can thrive. Recent initiatives include: 

• Diversity, Equity & Inclusion (DE&I): The company has implemented a DE&I policy and reaffirmed that equal pay is ensured for employees from different backgrounds. All employees have completed a DE&I training, and it is part of the onboarding process for new hires. 
• Supporting well-being: Recently, ‘Open Up’ was introduced, a platform that provides employees and their families with free and unlimited access to mental health and well-being support. 
• Monitoring employee satisfaction: An annual employee survey is conducted. The most recent score was 9 out of 10, indicating a high level of satisfaction among employees. 

B Lab is transforming the economy to benefit all people, communities, and the planet. A leader in economic systems change, its global network creates standards, policies, and tools for business. Besides, B Lab certifies companies - known as B Corps - who are leading the way. To date, the global B Corp community includes over 9,000 companies in 92 countries and 161 industries, and over 200,000 companies manage their impact with the B Impact Assessment. See www.bcorporation.eu for more information.