Pink Gellac named Retailer of the Year for ‘Best Retail Chain’ and ‘Best Webshop’ in the Health & Beauty category
HILVERSUM, 6 September 2024 – Pink Gellac has been chosen as Retailer of the Year. In the Health & Beauty category, Pink Gellac, a leading provider of gel nail polish in Europe, received double honours. The company has been named both ‘Best Retail Chain’ and ‘Best Webshop’ in this category.
“We are incredibly proud of these fantastic awards,” says Thera Strietman, CEO of Pink Gellac. “These accolades confirm the success of our omnichannel strategy and show that our customers highly value both channels. At Pink Gellac, our physical stores and webshop complement each other perfectly. These awards, which assess various aspects of customer satisfaction, further prove that our strategy is working on all fronts.”
Pink Gellac now has twelve stores across the Netherlands, Belgium, and France. In November, a new Colour Boutique will open in Brussels. In these stores, customers do more than just shop for Pink Gellac products; they experience the full brand. They find inspiration, explore the latest collections, see all 250+ colours in real life, and receive expert, personalised advice.
According to the jury, Pink Gellac earned the awards due to strong scores in areas such as product range, brand appeal, customer friendliness, and shopping convenience.
A total of 212,000 votes were cast.
Through the webshop, customers can conveniently place their orders, which are delivered in no time, while also finding tips and inspiration, including a wealth of user-generated content. Pink Gellac’s webshop now reaches consumers in seven European countries and the United States. On Trustpilot, Pink Gellac boasts a Trustscore of 4.6 based on over 35,000 reviews. Across various online communities, the brand has 800,000 followers who exchange experiences, share creations, and gather inspiration.
About Pink Gellac
Pink Gellac’s mission is to bring salon-quality gel nail polish to consumers at home. Since its founding in 2013, the company has grown into one of Europe’s leading premium nail care brands, thanks to several strong pillars.
Pink Gellac’s collection consists of more than 250 gel nail polish colours, and they launch a new collection of five colours every month. The Dutch company follows a digital-first strategy, which has made its products available in seven European countries and the United States.
To support its online presence, Pink Gellac now has eleven brand stores, including locations in Amsterdam, Antwerp, Bruges, Groningen, The Mall of the Netherlands, Rotterdam, Utrecht, and now Paris. In these Pink Gellac Colour Boutiques, customers can find inspiration, receive expert advice, and experience the full brand offering.
In 2023, the company’s turnover increased by 60%, and with 800,000 annual orders, Pink Gellac has become a serious player in the market. Despite rapid growth, the spirit with which Pink Gellac began remains unchanged: the company stands alongside its gel polish users, who ultimately determine the final result and remain central to everything they do. The brand thrives on the strength of the Pink Gellac community – a community that is growing day by day, becoming increasingly international, and now counts nearly 800,000 followers. Since 2021, Pink Gellac has been backed by investor Vendis Capital.
For more information:
Faber & Van de Woestijne
E: hans@fabervandewoestijne.nl
T: +31(0)6-55197890
