The Power of the Red Nail Theory

Discover the Red Nail Theory — the viral trend celebrating the timeless power and confidence of red nails. Red nails are more than a colour — they’re a statement.

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What is the Red Nail Theory?

The Red Nail Theory is the idea that red nails naturally draw attention. People often find this colour eye-catching and memorable.

The theory became popular on TikTok, where people noticed that red nails seemed to attract more compliments and confidence. It’s not just about how others see you — it’s about how you feel when you wear red nail polish: powerful.

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Our Most Iconic Red Nails
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Starfire Red Cat Eye

When you combine the deep tone of 355 Royal Red as a base with the Starfire Red Cat Eye on top, you create a stunning, multi-dimensional effect.

Want to learn more about the rich history behind this timeless shade? Discover our blog on the vibrant history of classic red nail polish.

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199 Luscious Red - The Polka Bow Look

A timeless duo with a twist. Using 199 Luscious Red and 101 Soft White, this look shows how red nail polish can be both classic and creative. The mix of polka dots and a delicate bow adds a playful touch to the power of red.

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034 Rocking Red

Effortless and bold, the 034 Rocking Red Nail Stickers bring the power of red to your fingertips in seconds. No polish needed — just apply, smooth, and shine. It’s a simple, effortless way to wear a classic red look and channel the confidence behind the Red Nail Theory — anytime, anywhere.

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Press to Express in Red

For those days when you want instant perfection, Press-ons make it easy to embrace the Red Nail Theory. Available in a range of shapes and sizes, they offer a seamless fit for every style.

Choose Press-on 430 Bombshell Red for a bright finish that feels refined and empowering or go classic with the Press-on 109 Lipstick Red for a confident look. Press to express – this time in red.

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332 Sangria Red

Sangria Red 332 is a rich, wine-inspired red. Its deep, glossy finish adds a touch of luxury to any look, making it perfect for both everyday wear and special occasions. A timeless shade that never goes out of style.