01 August 24
Special Heroic Pink gel polish available from October 2024 in all Pink Gellac stores and online
HILVERSUM, 1 August 2024 – Pink Gellac, a leading provider of gel polish in Europe, is once again committing to Pink Ribbon this year. Pink Gellac is launching a special ‘Pink Ribbon’ gel polish in a new colour: Heroic Pink, the Pink Ribbon Bracelet will be sold in all Pink Gellac stores in the Netherlands, Belgium, and France, and several special events areplanned, such as the participation of gel polish brand employees in the Pink Ribbon Dam to Dam Walk on Saturday, 21 September.
Pink Gellac and Pink Ribbon began their collaboration last year. Almost 13,000 euros were raised for the organisation, which collects funds for research and projects in the field of breast cancer. Pink Ribbon is part of KWF. KWF is a Dutch foundation committed to fighting cancer through scientific research, education, patient support, and fundraising.
October: Breast Cancer Awareness Month
The special Pink Ribbon gel polish will be available from October via the Pink Gellac webshop and in all twelve of the brand’s stores. A portion of the proceeds will be donated to Pink Ribbon. The well-known Pink Ribbon bracelet will also be on sale from October.
More than just the same colour
This year, Pink Gellac aims for a higher amount. “Pink Gellac and Pink
Ribbon are more than just names that share the same colour,” explains Pink Gellac CEO Thera Strietman about the decision to support Pink Ribbon. “At Pink Gellac, we want to create moments of happiness and confidence; this is how we add colour to daily life. We encourage individuality, confidence, and self-expression and believe that everyone deserves to feel confident and strong.”
Kelly Grilk, Relationship Manager at Pink Ribbon: “We are very happy that Pink Gellac is once again taking action for Pink Ribbon, and we are very grateful for this. Thanks to this support, it is possible to finance important and necessary breast cancer research. This is still very much needed because in the Netherlands, 1 in 7 women are diagnosed with breast cancer. Thanks to research, these women receive better treatments, among other things.”
Better quality of life for (former) cancer patients
Pink Ribbon strives for a better quality of life for (former) cancer patients and their loved ones, as well as providing good care in the final stages of life. Strietman: “Our collaboration embodies this shared vision and strengthens our joint goal to empower and support women in their wellbeing. Everyone deserves to shine, not only on the outside but also from within. Together with Pink Ribbon, we want to ensure that everyone feels seen, heard, and supported.”
About Pink Gellac
Pink Gellac’s mission is to bring salon-quality gel polish to consumers at home. Since its founding in 2013, the company has grown into one of Europe’s leading premium nail care brands thanks to several strong pillars. Pink Gellac’s collection includes more than 250 gel polish colours, and they launch a new collection with five colours every month.
The Dutch company follows a digital-first strategy, making its products available in six European countries and the United States. To support its online presence, Pink Gellac now has twelve brand stores, including in Amsterdam, Antwerp, Bruges, Paris, Groningen, The Mall of the Netherlands, Rotterdam, Utrecht, and Maastricht. In these Pink Gellac Colour Boutiques, customers can find inspiration, receive advice, and experience the entire brand.
In 2023, the company’s revenue increased by 60 per cent, and with 800,000 orders per year, the company is now a serious player. Despite rapid growth, the spirit with which Pink Gellac started remains unchanged: the company stands with its users, who determine the end result themselves and remain central to everything they do. The brand thrives on the strength of the Pink Gellac community – a community that grows daily and becomes more international, now with nearly 800,000 followers.
Pink Gellac has been owned by investor Vendis Capital since 2021.
End of press release
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