Den Bosch turns out in force for Pink Gellac Colour Boutique opening
DEN BOSCH, 19 June 2025 – The Pink Gellac Colour Boutique on Hooge Steenweg has officially opened its doors to an enthusiastic crowd. From early morning, dozens of fans queued up to get a first glimpse of the popular gel polish brand’s newest location. Visitors to the boutique can receive expert advice, creative inspiration, and live demonstrations on how to apply gel polish professionally and with ease.
The new store is located in the heart of Den Bosch, on a street now often referred to as “the beauty street” due to the growing number of cosmetic brands. “A brand store in Den Bosch has been on our wish list for a long time,” says Thera Strietman, CEO of Pink Gellac. “We’re proud to now bring our passion for nail care to this vibrant city.”
A leading brand in Europe
Since its founding in 2013, Pink Gellac has grown into a leading European name in gel polish. With a digital-first approach and a strong network of brand stores, the company delivers salon-quality gel polish directly to consumers. Pink Gellac products are now available in seven European countries.
To celebrate the opening, the first 50 visitors today received an exclusive goodie bag – and the same will apply on Friday. Shoppers who spend €30 or more during the launch days will also have the chance to win great prizes at the Pink Gellac Prize Wheel.
The boutique showcases all 300+ Pink Gellac shades and introduces customers to the brand’s latest innovations, such as the recently launched Pink Gellac Gel Nail Stickers. Demonstration stations are available where trained staff show just how easy gel polish application can be. For additional support, online tutorials are also provided.
Pink Gellac has built a community of around 800,000 followers and recently launched its own podcast: Top Coat – Where You Master Your Manicure Like a Pro, hosted by influencer Marijn Kuipers and product expert Michelle Hellewegen. The podcast is available on Spotify, YouTube and other major platforms.
About Pink Gellac
Pink Gellac brings salon-quality gel polish into the homes of consumers. The collection features more than 300 colours, with new shades added every two months. With 16 Colour Boutiques across the Netherlands, Belgium and France, and a strong online presence, Pink Gellac serves customers in seven countries. Since 2021, the brand has been part of Vendis Capital and in 2024 it received B Corp certification.