Pink Gellac Achieves B Corp Certification

Pink Gellac achieves a score of 87 out of the maximum 200 points to be scored: ‘This is a confirmation that we are on the right track with our sustainability strategy.’

Hilversum, October 21st 2024 - Pink Gellac, the leading Dutch brand for gel polish, can officially call itself a B Corporation from today on. This certification confirms that Pink Gellac’s social impact strategy is on the right path. The strategy includes a long-term plan with key focus areas such as increasing the positive impact on people and the community, as well as minimizing the negative impact on the environment and the planet. Pink Gellac views the certification as an important milestone and an encouragement to continue building on sustainability in the coming years.

Becoming a B-Corp means that a company meets high standards in responsible business practices, transparency, and performance in areas such as environmental impact, social responsibility and governance. Pink Gellac achieved a score of 87 points. Thera Strietman, CEO of Pink Gellac: ‘We see our B Corp certification as our “sustainability basecoat” – the foundation on which we will continue to build and improve. This score confirms that we are on the right track with our sustainability strategy.’